Newsletter – NewsBetter!

Newsletter – NewsBetter!

…HHm, so as an entrepreneur you need a website, a blog, a Facebook page, an Instagram account AND a NEWSLETTER …and and and…I know, i keep bitching about it…


So this NEWSLETTER thing.. I have like 3 million newsletters in my inbox, half of which never get read – because, like, there are 3 million of them, right? And then there’s the other thing – getting spammed with SH*T everyday with all sorts of sales pitches from cosmetics, to courses, to health products or supplements, or whatever.

Before we begin, what does Wikipedia say about newsletters? Basically a newsletter is like a modern magazine containing, among other things, news and activities of a business that is sent out regularly to all its clients, members, or people who are interested in the latest ongoings.. .

Ok, what’s the point of my newsletter anyway and why would anybody else want to sign up for mine?

WELL, as newsletters can be informative, fun, inspiring, motivating, teaching and much much more and maybe not everyone has as many as I do, maybe they’re interested in what I have to say, and I might even have some profound information tips or tricks to share.

Getting back to the point of the 3 million newsletters and why I still subscribe to them – I don’t know about you, but ever so often there are some really interesting offers or articles, and often just getting a reminder that something is about to expire or disappear might just arouse my interest. And in reality, I do read a lot of them – because I love to stay informed.

As it happens, (NOTHING is coincidence, by the way) I have a friend and text coach who’s doing a free online course as part of the Somba Summer School. Some call her the newsletter midwife, …. but she goes by the name Judith “Sympatexter” Peters.

We’re already into week 4 of the course, and I’m still plodding along trying to catch up BUT, I do have an excuse. I was also facilitating my own online course in the Somba Summer School: Heartful Healing – Connect Artfully – A journey through the 5 chinese elements using art as a medium to express emotions and discover a healthy outlet for your feelings

Let’s get back to “Newsbetter” – which is what the course is all about with Judith.

“NewsBetter” was for both participants who already had a newsletter and those who wanted to start with it.

Let’s start at the very beginning.

During WEEK 1 we learned to research other newsletters – and come up with answers to the following questions:

What do I think makes up a good newsletter – and what doesn’t?
Which newsletters do I like to read and why?
Which newsletter do I not like at all? What makes me unsubscribe from a list?

It’s such a personal thing, but I love topics all around health, wellness and wellbeing – a little geeky. As I mentioned, I do read many of them and do have my favourites. I really try to only subscribe to those that interest me, but as it is in life, we sometimes go overboard with the “liking”.. This was a great moment for me to reflect on what I really read, need and want to keep being informed about. So, the clean up began. I now only have 2 million HAHA

What is the goal of my newsletter? Who do I want to inform/inspire, and how often?

The plan is:
Informative, personal, entertaining, enlightening and maybe educating
Short and sweet and sexy (maybe juicy is more appropriate)

WEEK 2 was the whole setup
Here we covered GDPR, finding a good provider, learning to setup forms and lists, attaching it to the website as well the content and design.

WEEK 3 covered content

Then there’s another issue – what do you call your newsletter? What title do you create that catches and makes it readworthy?
And then, what do you write about that captivates the reader? Interesting, informative, fun and …

So now the tech stuff was covered, where to start?
What is better suited for a blog article, and what in a newsletter?
Single newsletter or automated series?
What content do I already have that can be “re-purposed” from Facebook posts or Instagram articles?
Are there presently any hot topics on the press?i
What can I write about that doesn’t take me a year to get done, or feel like it’s a huge burden to get done?

Thank goodness week 4 isn’t over yet, because, well, you guessed it – I didn’t get finished. Well, it is now, because it only took me like – however long – to get this written, edited and whatever…

If you want to read more on how this whole thing ended – well then, sign up here

And you may have noticed… I like putting triple dots like next to each thing that I find 1. either important 2. worthy of mentioning 3. just because that’s me


Somba Summer School courses 2019 – that I am IN or would like to participate in.

Somba Summer School courses 2019 – that I am IN or would like to participate in.

It’s summer here in the northern hemisphere! And Somba’s are doing it again with their Summer School.


Even if you live in the southern hemisphere where winter has moved in, there is no excuse not to participate in one or more of these exciting, innovative, free beta courses.


This is an implementation sprint in the context of the online business coaching SOMBA. It is about designing, promoting and implementing your own online course in little to no time.  This year I’m participating in the Somba Summer School for the second time (I have been in SOMBA since 2018).

In 2018, my Somba Summer School course was about balancing your menopause dragon. A course for women in peri-menopause or menopause who wanted to regain their energy and vitality with an easy to follow, side effect free, effective, natural way to relieve menopause symptoms. 

This year my topic is : Connect Artfully or heARTfully.


connect artfully



Express your emotions and discover a healthy outlet for your feelings. Connect Artfully is connecting with your heart using art.
It is an Intuitive, intentional and creative practice. It will allow you to connect with your emotions on a deeper level and transform negative emotions into positive. More on the course and sign up here.

This year there are no fewer than 263 courses (here an overview of all of them). They focus on business, creativity, content, nutrition, partnership, mindset, animal training, dance, crafts, music, health, etc.


Despite this diversity, all courses have a few points in common:

  • They all start on 15 July 2019
  • They last exactly 4 weeks
  • They are free for the participants
  • These are new courses that have never been offered before in this format, and the first time on the market


Below is a list of the courses I’m either participating in, or would love to. Some are english and some german – in no specific order – the choice is endless…

  1. 8 Powerful Mudras by Marna Schauten-Kruijt
  2. Personal Branding for Modern Entrepreneurs by Katherine Suarez
  3. Get more clients using Messenger Bots by Vala Vincent
  4. Efficiency in Zen & Effective Self-Leadership by Barbara Bartczak
  5. Embrace Change by Sharon Roemmel
  6. Free Space Less Clutter by Christina Påhlman
  7. GO GO GO for your goals by Selina Man Karlsson
  8. How to Create Your Personal Style by Monika Mueller
  9. Journal Your Way to Clarity & Courageous Freedom by Lauren Scalf
  10. LEAD YOUR MIND by Merilyn Beretta
  11. Pinterest for Business Launchpad by Mary Lumley
  12. Selling Made Easy by Michelle Seaton
  13. The Art of Taking Action by Susanna Reay
  14. Undress the Feminine Guilt of Saying NO by Elif Tepebasi
  15. NewsBetter by Judith Peters
  16. Bewerbung 7.0 by Isa Hiemann
  17. Bleiben oder Gehen by Olaf Schwantes
  18. Der Content-Effekt by Marlis Schorcht
  19. Endlich mehr Platz! by Claudia Jainz
  20. Festplatten Fengshui by Elisabeth Köller
  21. Gelassen durch die Pubertät by Katharina Lettich
  22. Herzinfarkt! – was tun? by Birgit Nora Schaefer
  23. Lebe fantastisch kreativ by Susanne Höhne


My recommendation for the course selection during the SOMBA Summer School

Pick 2 to max. 5 courses that you would like to join:
5 is really the absolute maximum that I would recommend – otherwise the SOMBA Summer School will be a full time job for you 😀

Mix your topics:
I do not recommend, for example, choosing 3 different blog courses. Best is a mix of different topics and genre’s to get the most out of it.

Plan enough time per course:
Calculate roughly one day of implementation per week per course.

Please remember to give course instructors feedback on their courses.

Somba Summer School is a fair give and take: you can try the beta round of classes for free and in return give feedback on how the course makers can improve their course.
You can filter on the overview page for topics, but my suggestion: go to the page and just search with CTRL or command + F for a keyword that interests you.

And now: Happy selecting! 😀